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Peninsula Merchandising Limited was established in Hong Kong in 2003 as a wholly owned subsidiary of The Hongkong and Shanghai Hotels, Limited to oversee the following activities:

- Develop and wholesale Peninsula-branded merchandise
- Appoint distributors and / or Licensees in overseas market
- Operate a Hong Kong-based e-store
- Launch, in association with distributors and / or Licensees e-stores in overseas markets

A subsidiary of The Hongkong and Shanghai Hotels, Limited, Peninsula Merchandising Limited distributes Peninsula merchandise and licenses Peninsula Boutiques in key gateways of Asia.

The Peninsula Boutique outlets are located at The Peninsula Hong Kong, The Peninsula Beijing, The Peninsula Shanghai, The Peninsula Tokyo, The Peninsula Manila, The Peninsula Bangkok and The Peninsula Chicago. The Peninsula merchandise is also available at selected retail outlets throughout Asia including Hong Kong, Beijing, Fukuoka, Hiroshima, Osaka, Tokyo, Yokohama, Seoul and Taipei.

The Peninsula Boutique & Café outlet is located at The Peninsula Tokyo.

A selection of merchandise is also available for purchase online and delivery at selected cities, please visit peninsulaboutique.com

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of transport, club management and other services. The hotel portfolio of the Group comprises The Peninsula Hotels in Hong KongShanghai, Beijing, New York, Chicago, Beverly Hills, Tokyo, BangkokManila and Paris (under construction).  The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and The Peak Tramways, St. John’s Building, The Landmark in Ho Chi Minh City, Vietnam and the Thai Country Club in Bangkok, Thailand.